Email Sequences and Lead Outreach
Email sequences automate your follow-up process. Instead of manually remembering to send that second, third, or fourth email, Deskmantle sends them on a schedule — and stops automatically when the prospect replies.
Creating a Sequence
- Go to Sales > Sequences and click + New Sequence.
- Name your sequence (e.g., "Cold Outreach — SaaS Founders").
- Add steps. Each step is an email with a delay:
- Step 1 (Day 0) — Initial outreach email.
- Step 2 (Day 3) — Follow-up if no reply.
- Step 3 (Day 7) — Value-add email (share a resource, case study, or insight).
- Step 4 (Day 14) — Break-up email ("Is this still relevant?").
- Write each email using merge fields. Desk can generate the emails for you — just describe the sequence goal.
- Set send times — emails are sent during business hours in the recipient's time zone.
- Click Activate.
Adding Contacts to a Sequence
- Manual — select contacts from your CRM and click "Add to Sequence."
- Automatic — set up a trigger: when a lead reaches a certain stage, form submission, or tag, they are auto-enrolled.
- CSV upload — upload a list of prospects to enroll in bulk.
Sequence Intelligence
Deskmantle tracks detailed analytics for each sequence:
- Open rate per step
- Reply rate per step
- Click rate (if emails contain links)
- Bounce and unsubscribe rates
- Best-performing subject lines
Pro tip: Use A/B testing on step 1 to test different subject lines. Deskmantle automatically sends the winning variant to the remaining contacts after reaching statistical significance.
Safety Features
Deskmantle includes safeguards to protect your sender reputation:
- Automatic stop on reply — the sequence pauses for any contact who responds.
- Daily send limits — configurable to avoid spam filters.
- Domain warm-up guidance — if you are sending from a new domain.
- Unsubscribe link — automatically included in every sequence email.